{"id":6888,"date":"2026-04-14T10:59:29","date_gmt":"2026-04-14T08:59:29","guid":{"rendered":"https:\/\/amblondra.esteri.it\/?p=6888"},"modified":"2026-04-14T11:05:27","modified_gmt":"2026-04-14T09:05:27","slug":"the-future-of-game-development-in-italy","status":"publish","type":"post","link":"https:\/\/amblondra.esteri.it\/en\/news\/dall_ambasciata\/2026\/04\/the-future-of-game-development-in-italy\/","title":{"rendered":"THE FUTURE OF GAME DEVELOPMENT IN ITALY"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69affb47-8308-8394-bc52-8c9c420b5296-15\" data-testid=\"conversation-turn-66\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"6aac35fd-89d5-4671-a2ec-fb5d2807d19f\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"19\" data-end=\"272\">The <strong>Embassy of Italy in London<\/strong>, in collaboration with the <strong>Italian Trade Agency<\/strong> (ITA\/ICE) and the <a href=\"https:\/\/iideassociation.com\/associazione\/iidea\/\">Italian Interactive Digital Entertainment Association (IIDEA)<\/a>, hosted an event on 13 April 2026 dedicated to the future of the Italian video games industry.<\/p>\n<p data-start=\"274\" data-end=\"727\">The Italian video games market reached nearly \u20ac2.4 billion in 2024, marking a 3% increase compared to 2023. The number of gamers in Italy has grown to approximately 14 million (+8%), accounting for 33% of the national population. In parallel, the domestic development sector generated an estimated turnover of \u20ac200 million in 2024, driven by around 200 companies employing over 2,800 professionals. Further details can be found in the <a href=\"https:\/\/iideassociation.com\/videogiochi-nel-2024-consumi-per-quasi-24-miliardi-di-euro-e-14-milioni-di-appassionati-cresce-il-made-in-italy-con-un-25-di-imprese-17-di-occupati-e-36-di-fatturato\/\">IIDEA 2024 Report<\/a>.<\/p>\n<p data-start=\"729\" data-end=\"1257\"><strong>Thalita Malag\u00f2, Director General of IIDEA<\/strong>, stated:<br data-start=\"779\" data-end=\"782\" \/>\u201c<em data-start=\"783\" data-end=\"1256\">The Italian video games industry is experiencing a phase of growth and consolidation, driven by creativity, innovation, and the strength of its talent. Initiatives such as this provide valuable opportunities to foster international dialogue and build strategic partnerships. Strengthening collaboration with key markets such as the United Kingdom is essential to further support the sector\u2019s development and to consolidate Italy\u2019s position in the global gaming landscape.<\/em>\u201d<\/p>\n<p data-start=\"1259\" data-end=\"1865\"><strong>Riccardo Smimmo, Charg\u00e9 d\u2019Affaires of the Embassy of Italy in London<\/strong>, remarked:<br data-start=\"1338\" data-end=\"1341\" \/>\u201c<em data-start=\"1342\" data-end=\"1864\">We are proud to open the doors of the Embassy to the video games industry as we launch the celebrations of the National Made in Italy Day. Today we are not only speaking about entertainment, but about a high-tech sector that represents a genuine engine of growth for our country. Bringing Italian development studios into dialogue with some of the United Kingdom\u2019s most innovative players means accelerating the internationalisation of our companies, while reinforcing Italy\u2019s role as a globally recognised creative hub.<\/em>\u201d<\/p>\n<p data-start=\"1867\" data-end=\"2150\">The London initiative, organised to mark the 2026 National Made in Italy Day, forms part of a broader programme of events dedicated to the new frontiers of Italian innovation \u2013 <em data-start=\"2044\" data-end=\"2097\">The Pulse of Progress: Italian Ideas that Transform<\/em> \u2013 promoted by the Embassy across the United Kingdom.<\/p>\n<p data-start=\"2152\" data-end=\"2383\">Held on the margins of the <strong>London Games Festival<\/strong>, one of the leading international events for the video games industry, the initiative provided a valuable opportunity for Italian operators to engage with their British counterparts.<\/p>\n<p data-start=\"2385\" data-end=\"2479\"><strong>Adrian Wootton, Chief Executive Officer of Film London<\/strong>, addressed the audience at the Embassy.<\/p>\n<p data-start=\"2481\" data-end=\"2660\">Cristina Nava (COO of <strong>Day 4 Night Studios<\/strong>) and Pietro De Grandi (CEO of <strong>Strelka Games<\/strong>) presented their respective projects currently in development to a highly qualified audience.<\/p>\n<p data-start=\"2662\" data-end=\"3112\" data-is-last-node=\"\" data-is-only-node=\"\">The event concluded with a panel discussion moderated by Davide Mancini (IIDEA), focusing on the future prospects of the video games industry, with particular attention to Italy\u2019s creative offer and to the potential of the UK market, Europe\u2019s largest in terms of sales and opportunities. Participants included Luisa Bixio (CEO of <strong>Milestone<\/strong>), Marco Minoli (Director of Publishing at <strong>Slitherine<\/strong>), and Leo Zullo (Managing Director of <strong>Wired Productions<\/strong>).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"The Embassy of Italy in London, in collaboration with the Italian Trade Agency (ITA\/ICE) and the Italian Interactive Digital Entertainment Association (IIDEA), hosted an event on 13 April 2026 dedicated to the future of the Italian video games industry. The Italian video games market reached nearly \u20ac2.4 billion in 2024, marking a 3% increase compared [&hellip;]","protected":false},"author":7,"featured_media":6868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/posts\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":1,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/posts\/6888\/revisions"}],"predecessor-version":[{"id":6889,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/posts\/6888\/revisions\/6889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/media\/6868"}],"wp:attachment":[{"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amblondra.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}