Ambassador Terracciano during his opening remarks at the Triple I event on Kartell. To his right – Lorenza Luti and Rosa Bertoli.
A new talk within the framework of the Triple I series (talks organised by the Italian Embassy in London under the “Italian Imaginative Innovators” moniker), which first began last May, took place today at the Italian Embassy in London focusing on Kartell, the innovative Italian design company known for producing furniture and household accessories with cutting edge materials.
Triple I was born out of an idea of Ambassador Pasquale Q. Terracciano, with the objective of providing a compelling new narrative on the new brand of Italian capitalism and in support of Italian excellence. The events also enable the audience of investors and British journalists to meet directly with several champions of Italy’s innovative business ventures.
Following previous events organised with Alberto Nagel, CEO Mediobanca, Antonio D’Amato of Seda International Packaging Group and Giulio Bonazzi, CEO & Chairman of Aquafil Group, today’s event saw Lorenza Luti, Kartell’s Director for Marketing and Retail, talk about the company in conversation with Rosa Bertoli, Design Editor at Wallpaper* Magazine. Luti, the first woman featured speaker at a “Triple I” event and third generation of the Luti family, founders of the Kartell design empire, is an exemplary representative of a new generation of dynamic Italian entrepreneurs who have an innovative and cosmopolitan approach to conducting business on a global stage.
Kartell’s Head of Marketing spoke of the significant steps forward that innovation, both on the creative side and also in terms of industrial production, have introduced to design and to the lifestyle of Italians. Lorenza Luti also highlighted how the growing expansion of the brand and its consolidation are making the Kartell name increasingly more recognisable internationally. This prime example of “Made in Italy” excellence is present in 130 countries, including the UK, where a flagship store opened last February.
In his opening remarks, Ambassador Terracciano commented that “today’s event is a further contribution by this Embassy towards highlighting the crucial role of Italian business leaders in the consolidation process of our economy and in enhancing the contribution of ‘Made in Italy’ to global markets”. The Ambassador also recalled that today’s event is part of a wide range of public diplomacy initiatives which are organised and promoted by this Embassy, with 70 events to date having taken place at the Italian Embassy in just a few years. The events aim to sustain the best that Italy has to offer and to improve the country’s attractiveness as a destination for direct foreign investments.
In a Kartell promotional video which was shown to the audience, CEO Claudio Luti provided an outline of the company’s philosophy: a brand – he recalled – which “with designer Philippe Starck changed the rules and has transformed plastic by enabling it to become a material used in a world of furniture which was accustomed to wood and metal”.
In the current world as well, the Kartell vision remains one of an industrial design which is “constantly projected towards the future” and is based on a close cooperation with talented designers and whose trademark is predicated on research and experimentation with new forms and materials.
Lorenza Luti, Kartell Director of Marketing and Retail, stands by the “Triple I” banner – Italian, Innovative, Italians.
