London, 25 September 2025 – The Embassy of Italy in London hosted the presentation of Superveloce: How Italian Cars Conquered the World, the latest book by the renowned British writer and broadcaster Peter Grimsdale. The event featured a conversation between the author and journalist and writer Beppe Severgnini.
In the book, Grimsdale retraces the extraordinary history of the Italian automotive industry: from the post-war triumphs of Alfa Romeo and Maserati on international racing circuits to the timeless allure of Ferrari, Fiat, and Lamborghini. Combining cultural history, technical insight, and narrative skill, the book shows how Italian design and engineering have helped shape not only the automotive sector but also modern imagination.
During the evening, the uniqueness of the Italian contribution was highlighted—merging beauty and functionality, art and engineering, elegance and performance, design and speed. Italian cars are not merely means of transport but genuine cultural icons, symbols of ingenuity and creativity, admired by generations worldwide.
The Ambassador emphasized the importance of presenting a book of this kind in London, a city that has long celebrated Italian design and innovation. He also recalled how, for over a century, Italian engineers, designers, and drivers have set global standards for speed, style, and innovation, highlighting both the significance of this legacy and the creative solutions Italy is bringing to new challenges in mobility, sustainability, and technology.
The Embassy of Italy extends its heartfelt thanks to Peter Grimsdale for his extraordinary contribution and to Beppe Severgnini for his ability to convey, with intelligence and wit, Italian creativity to an international audience.
