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The 2018 World Travel Market opens in London

The World Travel Market, the biggest international event in the tourism sector, opened yesterday at the ExCel Centre in London, bringing together over 4,000 organisations from the international travel business under one roof to discuss the tourism business, recent innovations and new trends.

The Italian pavilion was the largest at the event, hosting over 1,200 accredited tour operators from 11 regions, promoting the Italy’s extensive historic, artistic and gastronomic culture. The pavilion, curated and coordinated by the Italian Tourist Board, was officially opened by the Italian ambassador, Raffaele Trombetta, who noted that a growing numbers of British tourists are choosing Italy as a travel destination, with over four million British visitors to Italy every year, testament to the historic links between the two countries.

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