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Italian Embassy Hosts Presentation of Brunello Rosa’s Book: “Smart Money. How digital currencies will win the new cold war – and why the West needs to act now”

Evento Brunello Rosa 1

Italian Embassy Hosts Presentation of Brunello Rosa’s Book: “Smart Money. How digital currencies will win the new cold war – and why the West needs to act now”

London, January 15, 2025 – On January 15, the Italian Embassy in London hosted the presentation of Professor Brunello Rosa’s new book, “Smart Money: How Digital Currencies Will Win the New Cold War – and Why the West Needs to Act Now”, which was included by the Financial Times in its list of the best economics books of 2024. The presentation was part of “Finance Unplugged: Exploring New Dimensions,” a new series of Embassy events focused on fintech and digital finance topics.

The event featured Professor Brunello Rosa, the book’s author, and journalist Anna Irrera as key participants. Professor Brunello Rosa is a macroeconomist and strategic advisor with extensive experience in economic policy. He currently serves as CEO and Head of Research at Rosa & Roubini Associates and is an Honorary and Visiting Professor at City, University of London. Anna Irrera is Senior Editor of Bloomberg’s Crypto team, with a decade of expertise in fintech and the impact of technology on financial institutions and markets.

“I am delighted to host the presentation of Professor Brunello Rosa’s book, Smart Money: How Digital Currencies Will Win the New Cold War – and Why the West Needs to Act Now, at the Italian Embassy in London. This event – part of our series ‘Finance Unplugged’ – underscores the Embassy’s commitment to promoting dialogue on fintech and the future of finance, which are crucial themes for innovation and international cooperation in the years ahead,” said Ambassador Inigo Lambertini.

The discussion centered on the critical theme of the “geopolitics of central bank digital currencies”. Over 100 countries are currently developing digital currencies (Central Bank Digital Currencies or CBDCs), digital equivalents of cash that are poised to significantly transform the way national and international affairs are conducted. These currencies carry controversial implications, including risks to privacy, the stability of the banking system, the reorganization of financial architecture, and their cumulative effects on the current global political and economic order.

For more information:
stampa.amblondra@esteri.it
economico.amblondra@esteri.it